In Search Of The Golden Ear
13 Powerful Guerrilla Ways to Use Audio to Create Celebrity and Boost Profits in Your Dental Practice
1. Powerful component to your direct mail package. Example Title: “ Get A Free CD On How Your Smile Can Affect Your Life And Health”
2. Solidify your trusted advisor role by giving them to patients and signaling you are the expert.
3. Send it out as part of a “Welcome New Neighbor!” package.
4. Use it on your web site as proof of your expert status.
5. Have it transcribed to create a book, articles, blog posts and more.
6. Play it in your reception area to get patients aware of other services you provide.
7. Perfect for Message-On-Hold (Much better than music alone!)
8. Give to inactive patients and get them back into your practice.
9. Send it to the media as an attention-getting press release.
10. Use it as a podcast to draw in new patients and/or include it with your new patient packages.
11. Give as a freebie to patients after prophys along with the other items like toothbrush and floss. Makes it a referral tool!
12. Give out at Chamber of Commerce and other local organizations.
13. Hand out to other professionals in your area to position yourself as a celebrity to generate referrals.
In this era of video and social media mania, don’t forget the value of audio CD’s and MP3’s in your MAP.